Tuesday, 29 July 2008

World in Motion

Welcome to World in Motion, the video segment of the TVF Communications blog. It is here that Nick and I will be discussing all things video: the latest technological innovations, filmmaking practices and terminology, and our experiences on the job.

Video makes up a large part of the work we do in the Studio – given its constant evolution, we make sure we keep on top (and ultimately take advantage) of any major developments. We’re interested in new and emerging technologies, such as Blu-ray and high-definition (HD) systems, as well as the changing ways in which we transmit and receive video. We’ll also be looking at how these advances have influenced the development of the industry and in particular medical communications, and their possible impact in the future.

Look out for our next update, which will kick off the World in Motion series. Before we sign off though, we’ll leave you with the first of many video ‘jargon busters’…

Crossing the line

During filming, a basic guideline states that two characters in a given scene should maintain a fixed left¬–right relationship with one another; the camera shouldn’t pass over the imaginary axis determining their relative positions on screen – i.e. cross the line. Crossing the line leads to a reverse angle, where the characters’ positions are inverted.

Crossing the line can create a number of problems, not least revealing filming equipment and crew that were previously off shot. It can also be very disorienting for the viewer due to the inevitable changes in lighting, backdrop and position.

As with any guideline, however, exceptions can be found. A director may deliberately cross the line to disorientate the audience, or rotate the camera around two characters, crossing the line multiple times, for dramatic effect.

Tom

Friday, 4 July 2008

All about learning...

As a first blog, I thought I would clear up some of the confusion surrounding different learning formats and strategies. So for now, here are some definitions of common terminology in the big wide world of learning.

Instructor-led learning

OK, self-explanatory, but I thought I’d start at the beginning…

This is the traditional, classroom-style learning where the student is taught face-to-face by the instructor. Although it can be effective, it is often seen as out of touch with our wired world.

E-learning

E-learning broadly refers to a form of learning in which the student is connected to learning content through the use of online technologies.

Traditionally, the development of e-learning involves using subject matter experts (SMEs) to pass on information to the instructional designer who, in turn, designs the solution. A developer then builds the interactive solution based on this design.

Rapid e-learning

Rapid e-learning is a form of e-learning that can be developed quickly (within days or weeks) and inexpensively. It is typically authored by SMEs and uses tools and processes that do not require any IT expertise. It is an increasingly popular and fast-growing type of online training.

M-learning

M-learning takes advantage of learning opportunities that can be delivered by wireless devices such as mobile phones, PDAs, iPODs, tablet PCs, personal audio players and hand-held games consoles.

Blended learning

Blended learning combines the strengths and benefits of technology-based learning, self-study and classic instructor-led learning. This approach blends multiple teaching models, learning styles and modes of delivery.

Just-in-case learning

With this type of learning, everything is taught ‘just in case’ it is needed in the future. However, this strategy rarely meets the demands of 21st century learners who are looking for the highest learning efficiency.

Just-in-time learning

The concept behind just-in-time learning is to enable the users to access a specific learning resource when and where they need it. Users can tap into web-based tutorials, interactive CD-ROMs and other tools to find the relevant piece of information required to solve problems, perform specific tasks or quickly update their skills.

The key aim of this approach is to make a specific learning resource available on the job while doing the job. With other learning strategies, certain activities may not be accessible when they are needed, leaving the user with the challenge of sifting through (or participating in) the entire content of the resource to locate the information they need.

Just-enough learning

‘Just enough’ means not more than is necessary for reaching the study objectives – the right amount of knowledge is received when needed. The aim of this strategy is to overcome the inefficiencies and frustrations of having to go through large volumes of content (e.g. from manuals, workshops, internet resources) when a particular piece of knowledge or information is needed.

Just-for-me learning

Training is often designed with a ‘one size fits all’ approach. It’s assumed that users will all learn in the same way and at the same pace. In reality, however, they will have different learning needs and varying gaps in their knowledge.

The just-for-me strategy aims to customise learning and knowledge to meet the unique needs of an individual user. By providing a dedicated and personalised study course, many learners with differences in their personal skills and knowledge are able to meet their study targets. An assessment process or ‘filter’ is used to assess learning experience prior to designing the learning package.

Sheetal

Guidelines for social computing in the workplace

Roo Reynolds from IBM/Eightbar recently posted one of the most useful documents I have seen in quite a while on his blog. The IBM Social Computing Guidelines are used by IBM to govern their use of social computing within the workplace and offer a good balance of insight and common sense. Essential reading.

Alan

Lauren : Medical and Editorial Director

Hi, I’m Lauren,

I’ve been with TVF Communications since 2005 and have 10 years’ experience in the industry. I manage our in-house team of medical writers across a wide range of medical education and training projects, and provide editorial and project management support. I also offer guidance and training on ABPI compliance.

Lauren

Sheetal : Medical Writer and Head of E-learning Content Development

Hi, I’m Sheetal,

My role involves researching and writing medical content for a range of materials, including e-learning programs, training manuals, slide kits and video scripts. As Head of E-learning Content Development, I am also responsible for the development of e-learning concepts and resources at TVF Communications, and work closely with account managers and the studio to develop innovative and creative materials.

Over the next few months I’ll keep you posted on learning concepts, formats and methodologies, and the approach we are taking to learning at TVF Communications.

Sheetal

Alaka : Account Executive

Hi, I’m Alaka

Since joining TVF Communications earlier in the year, I have been involved in a variety of different projects across a range of therapy areas, from websites and e-learning to DVD-ROMs and traditional print materials. I’m looking forward to contributing to our blog over the coming months.

Alaka

Chris : Senior Account Manager

Hi, I’m Chris

I manage several of our key accounts at TVF Communications and have particular experience in developing learning management systems and applications. As Head of the Internal Communications and Sales Force Excellence Team, I am also responsible for ensuring that we produce consistently high quality materials that exceed our clients' expectations.

Chris

June : Producer

Hi, I’m June

My job involves working closely with the designers and developers in the studio, where I manage the production and delivery of web and print projects.

On a typical day, you’ll find me writing web development scripts, monitoring project resourcing and planning, and coordinating application testing, as well as attending brainstorms and project meetings. I have a special interest in information architecture, usability and accessibility for the web, and enjoy investigating different ways to share knowledge.

I’m looking forward to communicating our ideas and thoughts on this blog.

June

Tom : Assistant Producer

Hi, I’m Tom

My role is to drive production of the media we work in – essentially, to organise and channel the resources available to create a great product on time and within budget. Production is a wonderfully varied field of work – I hop between five or six projects on any given day and use a range of tools to get things done, from specialist software such as InDesign and Adobe Premier Pro to good old-fashioned scissors and glue.

Specific examples of my work include liaising with graphic designers and developers regarding the design and/or functionality of a project, testing programs and organising the logistics of film shoots.

Keep your eyes open for my additions to this blog – thoughts and experiences of media production straight from the horse’s mouth.

Tom

Nick : Producer and Head of Video Services

Hi, I’m Nick

My key focus here at TVF Communications is the provision and development of our video offering, in both a creative and a technical capacity, although I work on the production of media in all its many forms and applications.

On any given day you could find me working on a range of tasks, from developing a filming budget or investigating the latest video technologies to leaping around the streets of London with a video camera. I also manage our team of producers.

I’m looking forward to sharing my enthusiasm for media production through our new blog and providing you with some interesting insights into the world of video.

Nick

Liz : Senior Interactive Developer

Hi, I’m Liz

I determine the design and technologies required to create a product for the end user and I’m involved right from the start of a project through to its completion. My time is largely split between designing interfaces and developing products and applications. I work with a range of multimedia packages and a typical day could include anything from developing a plan for a product, mocking up an interface in Photoshop and writing code to attending a creative brainstorm or developing a brand identity.

I hope this blog will be of interest to our clients, the industry as a whole and also to our internal team. It is a place where we can voice our thoughts and ideas about various aspects of our industry and the technology that surrounds it.

Watch this space…

Liz

Alan : Creative and Technical Director

Hi, I’m Alan

I've been with TVF Communications for 12 years now and working in the industry for 17. My role includes managing the studio and development teams and overseeing the technical and creative elements of our work, as well as hands-on involvement in our projects. I also lead TVF Communications’ marketing work and steer our interest and adoption of new technologies.

Our work for the pharmaceutical industry is very broad and covers everything from conferences, online and hybrid applications to print and strategic consultancy. One of my great interests is fitting new (and old) technologies and strategies to the changing needs of the industry. I’m particularly interested in and actively exploring the role of social computing within the pharmaceutical and broader healthcare contexts.

Our goal with this blog is to open up our interests, our experience and our views for the future of the industry to our clients and the healthcare community as a whole.

Alan