A couple of weeks ago I attended the annual Broadcast & Video Expo, the
As exciting a prospect is Adobe CS4, which includes essential video software like Premier Pro (for editing footage), After Effects (for creating stylish animated sequences) and Encore (for authoring DVDs). The new offering is very streamlined, allowing for dynamic, on-the-fly swapping of video sequences between the programs without the need for any rendering. It also offers a ‘media encoder’ applet independent of the programs, in which anything that needs rendering or encoding can be dumped and left to tick over in the background. For one that has spent many an hour staring at render bars this is a huge benefit.
There were many other demonstrations and seminars in addition to these – in fact, too many to see all of them. Next year I’ll have to get there even earlier!

1 comment:
So what's the relevance here? We know that video is a powerful communications tool, and the new technologies which are now maturing in the market-place - tapeless work flows, Apple and Adobe editing software, HDV etc, mean that the bar has never been lower for producing quality material. The high speed and low cost of creating video content now would not have been possible even a few short years ago. So it's the perfect time - think about getting some footage in your project today and enjoy the high impact returns it can bring.
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